Brand identity · 2026
IFR Events
Brand
Guidelines.
The identity behind every
IFR experience.
Brand identity · 2026
Brand
02 / Brand overview
The IFR spirit.
Bringing companies together through sport, shared experiences and connections beyond the office.
Uniting Corporates.
Igniting Sports.
01
People at the centre
Celebrate teams, colleagues and supporters.
02
Energy with purpose
Pair sporting excitement with event confidence.
03
A clear, human voice
Be direct, warm and specific. Make it easy to join in.
Proposed positioningThese principles express the direction of the current IFR website and brochures.
03 / Logo
Protect the mark.
Use the original IFR artwork, with its proportions and coloured details intact.
Primary artwork on navyx = ¼ of the logo height
Give it space. Keep text, photos and partner logos outside the clear-space area.
Keep it legible. Use the dark logo on light backgrounds and the white logo on navy.
Keep it original. Avoid stretching, recolouring, rotating, outlines and shadows.
Proposed production rulesClear space: ¼ logo height. Minimum width: 120px digital / 30mm print. Check legibility at final size.
04 / Colour palette
The IFR palette.
A strong navy foundation, warm yellow highlights and clean, open reading surfaces.
Pair white or yellow text with navy. Use navy text on yellow and light surfaces. Preserve the logo’s original red, green and blue artwork.
Select a swatch to copy its HEX code.
05 / Typography
One family. Clear roles.
Nunito Sans throughout. Consistent sizes and weights create a recognisable hierarchy.
Nunito Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & . , ! ?
RegularSemiboldBoldExtraBoldBlack
| Role | Weight | Size |
|---|---|---|
| Page title | 900 | 60px |
| Subheading | 800 | 24px |
| Body text | 400 | 18px |
| Label / caption | 400 / 700 | 14px |
| Secondary metadata | 400 / 700 | 13px |
Body line height: 1.6. Title line height: 1.08. Use sentence case, left alignment and deliberate line breaks.
06 / Graphic language
Movement with order.
Fine curves bring energy. A shared grid keeps every composition calm and intentional.
Curves with restraint
Use fine, parallel curves at the edges. Leave clear space around the main message.
A common grid
Align titles, text and images to shared edges. Keep outer margins and column gaps consistent.
Simple line icons
Use one outline style and stroke weight. Yellow icons work clearly on navy surfaces.
Proposed spacing rhythm81624324864px · small details to outer margins
07 / Photography
Real people. Real energy.
Use authentic IFR event photography that captures the competition and the community around it.
The action
Keep the player and action clear. Preserve natural colour and useful context.
The people
Show participation, team spirit and shared moments across playing levels.
The experience
Show supporters and event life. Keep hospitality practical and true to IFR.
Text over photography: fade the image smoothly into navy. Place type in the quiet area and keep faces, action and important details visible.
08 / Event family
Four events. One identity.
Individual event identities belong to one recognisable IFR family.
Champions Cup
Corporate football festival.
Padel Cup
Corporate doubles competition.
Football League
A season of corporate football.
Fast Five
Five-a-side football tournament.
Use each original event logo. Keep the shared type, palette and spacing consistent. Balance logos by visual size and preserve their proportions.
09 / Applications
The brand in use.
Carry the same identity across digital, editorial and event environments.
Your team.
Your season.
Uniting Corporates. Igniting Sports.Your season.
Website & social
One clear message, strong photography and a smooth navy fade.
Partnership
opportunities.
IFR Eventsopportunities.
Brochures & proposals
Repeat the same title hierarchy, page margins and image alignment.
Welcome to
IFR Village.
Sport. People. Shared experiences.IFR Village.
Event signage
Keep messages short, increase scale and allow generous clear space.
Illustrative applicationsBefore release, check original artwork, consistent type, clear spacing, readable contrast and the final crop.